Hello.
Frontend architecture lead with 13+ years shipping React, Next.js, SFCC, and SFRA storefronts. I help commerce teams modernize platforms, reduce release friction, and turn performance work into measurable customer impact.
Stack
Stack
Stack
Stack
Commerce Architecture Ownership
SFCC, SFRA, headless storefronts, checkout flows, Page Designer modules, and migration paths that reduce delivery risk.
React + Next.js Delivery Systems
Typed App Router foundations, reusable commerce components, API boundaries, auth flows, and maintainable frontend standards.
Performance + Conversion Execution
Core Web Vitals, GTM, OneTrust, script governance, checkout UX, and analytics-ready customer journeys.
Frontend Leadership
Architecture ownership, delivery planning, mentoring, and hands-on implementation for commerce teams.
About me
I own the frontend layer from system design through production delivery: storefront architecture, component strategy, commerce API integration, performance budgets, analytics readiness, and cross-functional alignment with product, design, backend, QA, and business stakeholders.
13+
Years leading enterprise storefronts, SaaS applications, and customer-facing frontend systems
30-40%
Typical release friction reduction through reusable frontend patterns, clearer ownership, and typed contracts
Core Web Vitals
Performance, checkout UX, analytics, and conversion paths treated as architecture concerns
Education Ecommerce
// commerce frontend
const storefront = composeSFRA(routes);
render(priorityRoutes);
measureCoreWebVitals();
Moved static AEM purchase journeys into Salesforce Commerce Cloud SFRA so merchandising, checkout, subscription terms, and order operations could scale without constant engineering dependency.
#1
SEO leadership
9/10 weeks
Search durability
~30% fewer checks
Order operations
Headless Commerce
// commerce frontend
await shopperApi.cart.addItem(product);
render(priorityRoutes);
measureCoreWebVitals();
Led the frontend foundation for a headless SFCC storefront with Next.js, React, TypeScript, SLAS authentication, Shopper APIs, and reusable commerce UI patterns.
6 mapped
Frontend domains
4 key flows
Auth readiness
~35% faster setup
Delivery speed
Luxury Ecommerce
// commerce frontend
trackConsent({ gtm, oneTrust });
render(priorityRoutes);
measureCoreWebVitals();
Built scalable SFCC storefront modules for a global luxury commerce experience across Page Designer, localization, analytics, consent, and campaign delivery.
8+ reusable
Campaign modules
~40% faster
Marketing velocity
Consent-aware
Script governance
Projects
Productized multi-agent workflow for turning Jira-style requirements into scoped frontend, backend, review, QA, and human approval stages.
Outcome: Reframes AI research into a practical delivery system for sprint planning, risk control, reviewer workflows, and QA coordination.
Next.js App Router ecommerce demo with static product routes, reusable commerce components, persisted cart state, recommendations, checkout, and order placement.
Outcome: Demonstrates how I structure commerce frontends for performance-focused rendering, clear client boundaries, and scalable feature ownership.
Migration from static AEM commerce journeys to Salesforce Commerce Cloud SFRA for an education provider with subscription checkout complexity.
Outcome: Reduced migration complexity, improved merchant control, lowered manual order review, and supported number-one Google visibility for SFRA migration solutions.
React and Next.js storefront on Salesforce Commerce Cloud with SLAS authentication, Shopper API integration, reusable UI, and typed commerce patterns.
Outcome: Created a scalable frontend foundation for authenticated shopper flows, product discovery, cart, checkout, and SFCC data integration.
Available for US remote contract roles with practical timezone overlap